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 Economic & Demographic Profile: Business & Industries


Businesses in Santa Monica:

Much of the following business and industry information is collected through EDD reports, which do not include sole proprietors (i.e. businesses with no employees other than the owner and home occupations). Business license data collected by the City, which include sole proprietors, suggest that the official wage and salary and employee counts understate actual City employment by several thousand. In addition, there are an unknown number of workers in the City whose jobs are not listed on employment records.

Table 3:1 illustrates the average number of businesses along with average payroll by industry type for the year 2007.  The table provides a good overview of the cross-section of businesses found in Santa Monica. 

 

 

Table 3.1:  Average Number of Businesses in Santa Monica:  2008

Type of Industry

# of Establishments

Annual Average Employment

Annual Average Payroll

Professional, Scientific, & Technical Services

1,185

11,784

$297,739,975

Health Care & Social Assistance              

834

8,537

$111,412,050

Retail Trade                                 

634

9,709

$108,787,722

Information                                  

599

8,033

$272,275,051

Arts, Entertainment, & Recreation             

558

1,809

$79,691,974

Real Estate & Rental & Leasing               

380

3,169

$77,167,950

Accommodation & Food Services                

371

11,606

$78,917,524

Other Services                               

350

3,194

$27,709,321

Finance & Insurance                           

252

2,857

$125,750,857

Admin & Support & Waste Mgmt & Remediation   

223

2,629

$35,705,875

Wholesale Trade                              

227

2,511

$47,182,010

Construction                                 

224

2,021

$30,018,682

Manufacturing                                 

98

975

$13,523,229

Educational Services                         

84

2,590

$25,590,350

Local Govt                                 

49

6,170

$88,203,766

Transportation & Warehousing               

31

349

$3,864,843

Management Of Companies And Enterprises    

23

486

$13,462,360

Non-Classified                             

430

416

$8,519,925

Utilities                                  

6

250

$5,167,975

Federal Govt                               

6

265

$3,703,691

Agriculture, Forestry, Fishing & Hunting     

4

***

***

State Govt                                 

1

13

$116,196

Mining                                     

1

***

***

Total

6,570

79,376

$1,454,564,528

Source:  EDD Labor Market, 2008 Annual Average NAICS Sector Data

 

 Size of Businesses

 Although there are some businesses in Santa Monica with large numbers of employees, most of the City’s businesses are small. EDD data for 2004 indicate that, among businesses with non-farm wage and salary employees (i.e., not including sole proprietors), the average size of such businesses in the City is thirteen employees and the median is eight employees. The U.S. Census Bureau’s County Business Patterns (which include sole proprietors) reports that as of 2002, nearly two-thirds of Santa Monica business had between one and four employees, another 15.8% had between five and nine employees, and nearly all (98.5%) businesses had less than 100 employees, as shown in Table 3.2

 

Table 3.2:  Number of Santa Monica Businesses, by firm size and sub-area

 

 

 

City Sub area

1-4

5-9

10-19

20-49

50-99

100-249

250-499

500-999

1000+

Total

 

No. of Wilshire

988

190

129

81

31

7

1

-

-

1,427

 

Downtown

1,012

332

220

150

67

26

4

-

1

1,812

 

Mid-City/Pico

906

245

205

144

51

26

4

5

2

1,588

 

So. of Pico

891

212

126

102

29

12

4

2

1

1,379

 

Total

3,797

979

680

477

178

71

13

7

4

6,206

 

Source:  US Census Bureau. County Business Patterns, 2002; HR&A, Inc.

City of Santa Monica, Opportunities and Challenges 2005

 

 

 

 

Principal Employers (as of August 31, 2009)

Table 3.3:  City of Santa Monica Principal Employers
Employer     Number of Employees
City of Santa Monica     2,366
1685 Main Street      
Santa Monica, CA  90401      
Government      
Santa Monica College     2,143
1900 Pico Boulevard      
Santa Monica, CA  90405      
Education      
Santa Monica-UCLA Hospital     1,767
1250 16th Street      
Santa Monica, CA      
Health Services      
Saint John's Hospital Medical Center     1,682
1328  22nd Street      
Santa Monica, CA  90404      
Health Services      
Santa Monica-Malibu Unified School District   1,643
1651 16th Street      
Santa Monica, CA  90404      
Education      
RAND Corporation     898
1700 Main Street      
Santa Monica, CA  90401      
Research       
MTV Networks     878
2600 Colorado Avenue      
Santa Monica, CA      
Media + Entertainment      
Activision Blizzard Inc.     781
3100 Ocean Park Boulevard      
Santa Monica, CA  90405      
Media + Entertainment      
ET Whitehall Santa Monica Partners LP (Shutters, Casa del Mar) 654
1 Pico Boulevard/ 1910 Ocean Way      
Santa Monica, CA       
Hospitality      
Universal Music Group*     518
2220 Colorado      
Santa Monica, CA  90404      
Media + Entertainment      
Rubin Postaer and Associates     430
2525 Colorado Boulevard      
Santa Monica, CA 90404      
Advertising      
Loews Hotels     428
1700 Ocean Avenue      
Santa Monica, CA  90401      
Hospitality      
Yahoo!       425
2450 Broadway/ 2800 Olympic Boulevard      
Santa Monica, CA  90404      
Media + Entertainment      
Ascent Media Group**     416
520 Broadway, 5th Floor      
Santa Monica, CA  90401      
Media + Entertainment      
Edmunds.com     416
1620 26th Street      
Santa Monica, CA  90404      
Internet Service      
Lions Gate Entertainment Corporation   406
2700 Colorado Avenue      
Santa Monica, CA  90404      
Media + Entertainment      
KOR Hotel Group (Viceroy + Delfina)     402
1819 Ocean Avenue/ 530 Pico Boulevard      
Santa Monica, CA  90401      
Hospitality      
Google     368
604 Arizona Avenue      
Santa Monica, CA  90401      
Internet Service      
Fairmont Miramar Hotel     325
101 Wilshire Boulevard      
Santa Monica, CA  90401      
Hospitality      
Gap Inc, Brands     294
1355 Third Street Promenade (multiple locations)  
Santa Monica, CA  90401      
Retail        
Crossroads School     284
1714 21st Street      
Santa Monica, CA  90404      
Education      
Macerich     284
401 Wilshire Boulevard.      
Santa Monica, CA  90401      
Real Estate      
The Vons Companies Inc      283
710 Broadway (multiple locations)      
Santa Monica, CA  90401      
Retail        
Wells Fargo Foothill, Inc.     281
2450 Colorado Avenue      
Santa Monica, CA  90404      
Financial Services      
W I Simonson-Sonic Automotive     275
1626 Wilshire Boulevard.      
Santa Monica, CA        
Auto Dealer      
Home Box Office, Inc. (HBO)     265
2500 Broadway      
Santa Monica, CA  90404      
Media + Entertainment      
Santa Monica Amusements LLC (Pacific Park) 248
380 Santa Monica Pier      
Santa Monica, CA  90401      
Amusement Park      
Lexus/ Volkswagon of Santa Monica     248
1502 + 2450 Santa Monica Boulevard      
Santa Monica, CA  90404      
Auto Dealer      
Gensler     222
2500 Broadway, Suite 300      
Santa Monica, CA  90404      
Architecture      
Wilshire Associates Inc.     222
1299 Ocean Avenue      
Santa Monica, CA  90401      
Financial Services      
Douglas Emmett Inc.     214
808 Wilshire Boulevard      
Santa Monica, CA  90401      
Real Estate      
Whole Foods Market     207
2201 Wilshire Boulevard      
Santa Monica, CA  90403      
Retail        
Dimensional Fund Advisors LP     201
1299 Ocean Avenue      
Santa Monica, CA  90401      
Financial Services      
Sony Computer Entertainment America (incl. Naughty Dog Inc) 199
1630 Stewart Street #A      
Santa Monica, CA  90404      
Media + Entertainment      
Oceanview Healthcare Partners L L C     197
1340 15th Street      
Santa Monica, CA  90404      
Health Care      
CBS Television Distribution     194
2401 Colorado Avenue      
Santa Monica, CA  90404      
Media + Entertainment      
Greenburg Taurig LLP     193
2450 Colorado Avenue, Suite 400E      
Santa Monica, CA  90404      
Legal Services      
Red Bull North America Inc.     188
2525 Colorado Boulevard      
Santa Monica, CA  90404      
Beverage Distributor      
Bubba Gump Shrimp Company Restaurants, Inc.  183
301 Santa Monica Pier, Building 9      
Santa Monica, CA  90404      
Hospitality      
Goldline International Inc.     175
1601 Cloverfield Boulevard, Suite 100      
Santa Monica, CA  90404      
Financial Services      
The Art Institute of California, Los Angeles   170
2900 31st Street      
Santa Monica, CA  90405      
Education      
Alberton's     170
2627 Lincoln/ 3105 Wilshire Boulevard      
Santa Monica, CA  90405      
Retail        
JW Marriott (Le Merigot Hotel)     166
1740 Ocean Avenue      
Santa Monica, CA  90401      
Hospitality      
Berkley East Convalescent Hospital     164
2021 Arizona Avenue Santa Monica, CA 90404    
Santa Monica, CA  90404      
Health Care      
Verizon     161
2909 Exposition Boulevard      
Santa Monica, CA  90404      
Utility Company      
National Planning Corporation, Inc     150
401 Wilshire Boulevard      
Santa Monica, CA  90401      
Insurance      
Agensys Inc     140
2225 Colorado Avenue      
Santa Monica, CA  90404      
Research/ Development      
Trader Joe's     136
3212 Pico Boulevard      
Santa Monica, CA  90404      
Retail        
Bryan Cave LLP     135
120 Broadway, Suite 300      
Santa Monica, CA  90401      
Legal Services      
Toyota Santa Monica     135
801 Santa Monica Blvd      
Santa Monica, CA  90401      
Auto Dealer      
Dreier Stein Kahan Browne Woods George LLP 128
1620 20th Street, 6th Floor      
Santa Monica, CA  90404      
Legal Services      
Pioneer Magnetics, Inc     124
1745 Berkley Street      
Santa Monica, CA  90404      
Manufacturing--Power Supplies      
Watt Companies     123
2716 Ocean Park Boulevard, Suite 3040      
Santa Monica, CA  90405      
Real Estate      
American Golf Corporation/ DC3     119
2951 28th Street      
Santa Monica, CA  90405      
Golf Course Management      
The Enterprise Fish Company     119
174 Kinney Street      
Santa Monica, CA  90405      
Hospitality      
Summit Entertainment LP     117
1630 Stewart Street #120      
Santa Monica, CA  90404      
Media + Entertainment      
Ralph's Grocery Company     114
1644 Cloverfield Boulevard      
Santa Monica, CA  90404      
Retail        
Gumbiner Savett Inc     111
1723 Cloverfield Boulevard      
Santa Monica, CA  90404      
Business Services      
Santa Monica BMW     113
1127 Santa Monica Boulevard      
Santa Monica, CA  90401      
Auto Dealer      
Co-Opportunity Market     106
1525 Broadway      
Santa Monica, CA  90404      
Retail        
Houston's Restaurants Inc     106
202 Wilshire Boulevard      
Santa Monica, CA  90401      
Hospitality      
Business.com     105
2120 Colorado Avenue, 3rd Floor      
Santa Monica, CA  90404      
Internet Services      
El Cholo     102
1025 Wilshire Boulevard      
Santa Monica, CA  90401      
Hospitality      
GSN LLC (The Game Show Network)     101
2150 Colorado Ave # 100      
Santa Monica, CA  90404      
Media + Entertainment      
Fireside Convalescent Hospital     101
947 3rd Street      
Santa Monica, CA  90403      
Health Care      
Bingham McCutchen LLP     100
1620 26th Street      
Santa Monica, CA  90404      
Legal Services      
Ocean Avenue Seafood