ITEM 9-A

COUNCIL MEETING:  April 14, 1992        Santa Monica, California

TO:       Mayor and City Council

FROM:     City Staff

SUBJECT:  Recommendation to Adopt Two Resolutions related to  the
          implementation  of  the Transportation Management Plan.
          In Addition, Staff Recommends  that  Council  Authorize
          the  City Manager to Negotiate and Execute an Agreement
          for Preparation of a Nexus Study.

INTRODUCTION

With this report, staff is recommending  the  Council  adopt  two
Resolutions  that  are  necessary to implement the Transportation
Management Plan (TMP).  One Resolution would approve a Memorandum
of  Understanding  between the City of Santa Monica and the South
Coast  Air  Quality  Management   District   (SCAQMD)   exempting
employers  from  the  need to file a Regulation XV Trip Reduction
Plan with SCAQMD,  and  the  other  would  establish  the  Annual
Employer   Fee   for   administration   and  enforcement  of  the
Transportation Management Plan.  In addition, this  staff  report
recommends  that Meyer, Mohaddes Associates be awarded a contract
in the amount of $43,860 to prepare a nexus study to establish  a
traffic mitigation fee on new commercial development so that such
development pays for the improvements  to  the  City  circulation
network  made  necessary  by  commercial development.  This staff
report provides background on the purpose of the  TMP  ordinance,
and  provides  specific information on the three actions staff is
recommending.

BACKGROUND

On November 12, 1991 the Santa Monica City  Council  adopted  the
Transportation  Management  Plan  (TMP) ordinance in an effort to
reduce transportation congestion on City streets and  to  improve
air quality.  The Ordinance was adopted with findings that future
traffic congestion on surface  streets  will  be  severe  due  to
expected growth in population and employment opportunities in the
City unless measures are taken to  reduce  commute  hour  traffic
levels.   The  Ordinance sets out goals that include reducing the
number  of  vehicle  trips  and  total  vehicle  miles  traveled;
reducing  vehicle  air  pollution, energy usage and ambient noise
levels; ensuring City compliance with  South  Coast  Air  Quality
Management District Regulation XV; achieving a City-wide commuter
Average Vehicle Ridership of 1.50 within  three  (3)  years;  and
improving  levels  of  service  on streets and intersections that
have already reached Level of Service  "E"  or  "F"  during  peak
hours.   The  Ordinance  will also assist the City in meeting the
requirements of the Federal Clean Air Act, the  California  Clean
Air  Act,  the  regional Air Quality Management Plan, and the Los
Angeles County Congestion Management Plan.

In order to  implement  the  proposals  adopted  in  the  TMP,  a
Memorandum  of Understanding between the City and the South Coast
Air Quality Management District and an annual employer  fee  need
to be adopted.  In addition, the ordinance creates the need for a
mitigation fee to fund improvements  to  the  City's  circulation
network.   This fee would apply to new commercial development and
would pay for the impact new development has on  the  circulation
network.

In order to implement the fee, a nexus study must be performed to
determine  the  specific  costs  that  are  attributable  to  new
development.  Without the study, the City cannot impose a fee  to
implement the circulation improvements.

MEMORANDUM OF UNDERSTANDING

The SCAQMD, through the adoption of the  Regulation  XV  program,
requires  employers of 100 or more employees to reduce the number
of morning peak period  home-to-worksite  vehicle  trips.   Since
the  City of Santa Monica's TMP is accepted by SCAQMD as being of
equal or greater stringency than Regulation XV, employers subject
to  Regulation  XV may claim an exemption from the need to file a
Regulation XV Trip Reduction Plan with SCAQMD and only  submit  a
plan to the City.

Santa Monica's TMP is more stringent than SCAQMD's Regulation  XV
in  that  it  applies  to  employers  of 10 or more employees and
attempts to reduce congestion in both  the  morning  and  evening
peak periods.

The approval status of the City's TMP ordinance by SCAQMD  occurs
through  a  Memorandum of Understanding which must be approved by
the City Council and the SCAQMD Board of Directors.  On March  6,
1992,  the  SCAQMD  Board of Directors approved the Memorandum of
Understanding.

The Memorandum of Understanding, developed by staff  from  SCAQMD
and the City of Santa Monica, includes:

     o    A  guarantee  that  the  full  intent  and  purpose  of
          Regulation  XV  is  maintained and enforced (i.e., that
          the City's TMP is as stringent or more  stringent  than
          Regulation XV).

     o    A procedure which prevents the approved status  of  the
          TMP  from lapsing during future modifications to either
          Regulation XV or the TMP.

     o    A mechanism with which employers can claim an exemption
          from  the  need  to file a Regulation XV Trip Reduction
          Plan with SCAQMD.

The City of Santa Monica will enforce the TMP ordinance, but will
report  to  SCAQMD  any  violations  or enforcement actions taken
against  employers  with  100  or  more  employees  at  a  single
worksite.  Because  the  City's  TMP  ordinance  is  not  legally
enforceable  against  County,  State  or  Federal  agencies  with
offices  in the City, SCAQMD will enforce Regulation XV for these
government  agencies.   This  includes  the  Santa  Monica-Malibu
Unified  School District and Santa Monica College.  The City will
submit its own  TMP  Plan  directly  to  SCAQMD  for  review  and
enforcement.

Employers in the City  with  multiple  worksites  throughout  the
South  Coast  Air  Basin  will  not be exempt from the City's TMP
ordinance since such an exemption would remove a large percentage
of  employers  from  the  ordinance.  This would include entities
such as banks, law firms, restaurant chains, fast  food  outlets,
grocery stores, and retail stores.

EMPLOYER ANNUAL IMPACT FEE

As indicated in Section 9224(a) of the TMP ordinance,  an  annual
employer  fee  needs  to  be adopted by resolution to pay for the
administration and enforcement costs of the TMP ordinance.   With
the  approval  of  the Memorandum of Understanding (MOU) with the
SCAQMD, employers in the City will be responsible  for  filing  a
Worksite  Transportation  Plan with only the City.  This requires
the City to  be  responsible  for  reviewing  and  enforcing  the
submitted Plans instead of the SCAQMD.

As was indicated throughout the TMP ordinance adoption process, a
fee  of $8 per employee for employers with 10-49 employees and $6
per employee for employers with 50 or more employees is  proposed
to implement the program.

Attachment D shows Year 1, Year 2, Year 3,  and  Year  4  revenue
estimates for the TMP program based upon these fees and projected
number of employees in each category of  the  program.   The  TMP
will  only  address  employers  with 100 or more employees in the
first year, while the second year will address employers with  50
or  more  employees,  and  the third year and beyond will address
employers with 10 or more employees.  The number of employees per
employer   for  the  purpose  of  this  analysis  is  based  upon
information  from  the   Southern   California   Association   of
Governments.  Actual employee numbers are being collected as part
of the annual business license renewal process.

Assumptions  were  made,  to  the  best  of  staff's   knowledge,
regarding  the  amount  of  fee reduction which would occur based
upon incentives in the TMP ordinance.  These reductions include a
25%   fee   reduction   for   membership   in  a  city  certified
Transportation Management Association (TMA) and 40%, 50% and  60%
fee  reductions  for  achieving  a  1.5 average vehicle ridership
(AVR)  in  one,  two,  or  three  or  more   consecutive   years,
respectively.   How  many employers actually participate in TMA's
or achieve a 1.5 AVR will not be known  until  the  ordinance  is
implemented.  The maximum potential fee reduction for an employer
is 85%.  Employers with an approved Regulation XV plan  which  is
less  than  six  months  old may submit that plan to the City for
their first year requirements and not pay a fee.

The fee resolution may be amended annually as part the  budgetary
process  to  adjust  the  fees  up or down based on the amount of
revenues actually collected and the  cost  of  administering  the
Plan.

Based on these assumptions, the following revenues  are  expected
to be collected based on the fees proposed:

     Year 1 (FY 1992-93) $75,000
     Year 2 (FY 1993-94) 175,828
     Year 3 (FY 1994-95) 302,554
     Year 4 (FY 1995-96) 284,612

In order to provide effective service to the employers within the
City,  it  is  necessary  to  enhance  staffing  specifically  to
implement the  TMP  regulations.   The  proposed  budget  for  FY
1992-93  for  administration and enforcement of the TMP ordinance
includes:

     1 Transportation Management Coordinator       $70,000*
     2 Transportation Management Specialists        91,000*
     1 Staff Assistant III                          33,000*
     Supplies and Expenses                          55,000
                                                  ________
     Total:                                       $249,000

*  Includes Benefits.

Since the annual budget for  the  TMP  Program  is  $249,000  and
revenues  will  not reach this amount until the third year of the
program, the shortfall experienced in the first two years will be
met  through  funds  collected from the Water Garden and Colorado
Place Phase III projects to finance Citywide  traffic  mitigation
measures.   The  development  agreements for these projects allow
for up to $1,000,000 of these funds to be spent for  salaries  of
employees  exclusively  involved in the implementation of the TMP
ordinance.

APPROVAL OF NEXUS STUDY TO ESTABLISH AN IMPACT FEE

Section 9224(b) of the TMP Ordinance  provides  for  a  developer
impact  fee  for  new  commercial  development to help defray the
costs of physical improvements to the circulation network  needed
due  to  new development throughout the City.  In order to comply
with State legislation, a nexus  study  is  required  to  show  a
relationship  between new commercial development and deficiencies
in the transportation system and establish the pro-rata share  of
the costs of implementing the physical improvements.

The need for an impact fee on new commercial development is shown
by  the fact that new development and major additions to existing
development by the year 2010 will have an adverse impact  on  the
existing  transportation  systems  by adding approximately 17,000
trips to the existing demand of over 20,000 p.m.-peak hour  trips
from non-residential land uses.  The City has developed a capital
improvement program in the Citywide Traffic Study to  reduce  the
traffic  impacts  of  new  development.   However,  there are not
enough resources to implement the improvements at this time.  The
purpose  of  the proposed nexus study is to determine the cost of
the transportation improvements  that  can  be  assigned  to  new
commercial developments based on the relative impacts created.

As outlined in the TMP ordinance, the developer impact  fee  will
be  set by separate resolution after the nexus study is complete.
The developer impact fee will apply to  developments  which  have
not  received  certificates of occupancy as of the effective date
of the resolution establishing the fees.

A Request for Proposal  (RFP)  to  prepare  the  nexus  study  to
establish an impact fee on new development was issued by the Land
Use  and  Transportation  Management  Department.   Seven   firms
received  copies  of the RFP, with Meyer, Mohaddes Associates and
Recht-Hausrath & Associates responding  with  a  joint  proposal.
Staff  reviewed  the  proposal  and  believes that it indicates a
clear understanding of the Nexus requirements and  transportation
issues  in  the  City.   After analysis of the proposal, staff is
recommending a cost for the nexus study of $43,860.

Meyer, Mohaddes Associates developed the City-wide Traffix  model
used  in  the  City's  Master  Environmental Assessment and has a
strong working knowledge of local traffic conditions.   The  team
of Meyer, Mohaddes Associates and Recht-Hausrath & Associates was
also selected to conduct the Los  Angeles  County  Transportation
Commission Congestion Management Program nexus Study.

Per the City Attorney, since conduct  of  a  nexus  study  is  an
integral  component  of the City's Transportation Management Plan
(TMP) ordinance and program, and  since  TMP  program  costs  are
eligible  for  reimbursement  from  the Water Garden and Colorado
Place Phase III traffic mitigation fund,  use  of  these  traffic
mitigation fees is appropriate for the nexus study.

Under the recommendations of this staff report, the City Manager
would be authorized to enter into a contract with Meyer, Mohaddes
Associates for the Nexus study.

BUDGET/FINANCIAL IMPACT

There is no projected budget or fiscal impact for  approving  the
resolution  adopting  the Memorandum of Understanding between the
City of Santa Monica and the South Coast Air  Quality  Management
District.   However,  the other recommendations presented in this
report do have a budget or fiscal impact.

The  budget  for  administration  of  the  TMP  is  approximately
$249,000  and  will  be  partially  funded by the Employer Annual
Impact Fee in the first two years.  The  Employer  Annual  Impact
Fee  will  fully  fund  the  TMP  program  by  the  third year of
implementation.  In the first two years there  will  be  a  total
shortfall  of  approximately  $248,000 which will be off-set with
funds collected from the Water Garden and  Colorado  Place  Phase
III  traffic mitigation fund. At least $650,000 of the $1,000,000
traffic mitigation fund  remain to be spent on implementation  of
the  ordinance.   Revenue  and  expenditure accounts have already
been created during the FY 1990-91 Year-End Budget Review process
and no unreimbursed use of General Fund monies is proposed.

To fund the traffic  mitigation  fee  nexus  study,  it  will  be
necessary  for  the  City Council to appropriate $43,860 from the
General Fund balance to account #01-210-267-78520-5506-00000  and
to  authorize  use  of $43,860 from the Water Garden and Colorado
Place Phase III traffic mitigation deferred revenue  accounts  as
reimbursement  to  the  General Fund for nexus study expense.  By
doing so, there will be no net impact on the General Fund.

RECOMMENDATION

It is recommended that the City Council:

    1)    Approve the attached Resolution adopting the Memorandum
          of  Understanding  with  the  South  Coast  Air Quality
          Management District allowing employers in the  City  to
          claim  an  exemption  from  filing a Regulation XV Plan
          with SCAQMD.

    2)    Adopt the attached Resolution establishing the Employer
          Annual  Impact  Fee  to  pay for the administration and
          enforcement  costs   of   the   City's   Transportation
          Management Plan ordinance.

    3)    Authorize the City Manager to negotiate and execute  an
          agreement  with Meyer, Mohaddes Associates at a cost of
          $43,860 for a nexus study on new commercial development
          as part of the City's Transportation Management Plan.

    4)    Appropriate $43,860 from the General  Fund  balance  to
          account  #01-210-267-78520-5506-00000 and authorize the
          use of $43,860 from the Water Garden and Colorado Place
          Phase  III traffic mitigation deferred revenue accounts
          as reimbursement to the General Fund  for  nexus  study
          expense.

Prepared By:  Paul Berlant, Director of LUTM
              Suzanne Frick, Planning Manager
              Paul Casey, Transportation Planner
              Land Use and Transportation Management Department
              Program and Policy Development Division


Attachments:

               A)   Resolution   Adopting   the   Memorandum   of
                    Understanding

               B)   Draft Memorandum of Understanding

               C)   Resolution Adopting the Employer Impact Fee

               D)   Employer Impact Fee Revenue Estimates