ITEM 9-A

COUNCIL MEETING:  December 8, 1992       Santa Monica, California

TO:       Mayor and City Council

FROM:     City Staff

SUBJECT: Recommendation  To  Authorize  The   City   Manager   To
         Negotiate  And  Execute A Contract Not To Exceed $77,933
         With Michael Brandman Associates To  Prepare  The  93-94
         Update To The City Master Environmental Assessment

INTRODUCTION

This report recommends that the City Council authorize  the  City
Manager  to negotiate and execute a contract to prepare an update
to the City's Master Environmental Assessment (MEA).  As part  of
the  update,  the Council is being asked to decide whether to use
the San Diego Association of Governments (SANDAG) trip generation
rates or the Institute of Transportation Engineers (ITE) rates in
the traffic analysis of the MEA.

BACKGROUND

In March,  1991,  as  part  of  the  commercial  moratorium  work
program,  the  City  Council directed staff to prepare a citywide
Master Environmental Assessment (MEA).  The purpose of the MEA is
to provide baseline data for environmental impact reports as well
as provide background to project and  policy  related  documents.
In  order  to  keep  all  information  current  for  purposes  of
environmental review, the MEA must be updated annually.

In January,  1992,  the  City  Council  approved  the  first  MEA
document  and  provided staff with a list of additional issues to
be addressed in the MEA update.   Staff  has  recently  issued  a
Request  for  Proposals  for  the  update  and  has  selected the
consulting firm of Michael Brandman & Associates to  conduct  the
update.

Scope of the Update

The February, 1992 MEA analyzes existing conditions pertaining to
specific   environmental   issues  such  as  traffic  conditions,
population,  seismic,  water  quality  and   employment.    Where
feasible, the document quantifies the environmental conditions by
using the list of development projects that are  currently  under
construction  or that have pending planning permits.  The impacts
of the pending or approved development projects are then added to
the  environmental  conditions  that  exist today.  This provides
baseline information that is used to determine the  environmental
impact of future development projects.

The MEA update will follow the same format as  the  existing  MEA
but  will provide more current information, where available.  For
example, the most recent  air  quality  data  will  be  provided;
recently  released  1990  census  data  will  be  included;  and,
additional information will be added concerning the City's  sewer
system.

Several new tasks have been included in the MEA update based upon
previous  direction  from  the City Council.  These tasks include
the following:

    o Update the cumulative projects list (e.g., list of  pending
      or approved development projects).

    o Provide a list  and  map  of  alcohol  outlets  by  alcohol
      license type as well as a list of pending alcohol CUP's.

    o Incorporate relevant  information  from  the  draft  Safety
      Element.

    o Evaluate the impact of traffic  congestion  upon  emergency
      response times.

In addition to the above tasks,  new  tasks  have  been  included
based  upon  recommendations  from  the  Planning  Commission and
staff.  These include:

    o    Data  regarding  the  location  and   existing   service
         capacities of local health care facilities.

    o    Document the capacity and condition  of  existing  water
         and sewer infrastructure, where feasible.

    o    Document  the  proportion  of  students  in  the   Santa
         Monica-Malibu  Unified  School  District  who  are Santa
         Monica residents.

    o    Update the list of approved traffic mitigation measures,
         and  identify  and  resolve any inconsistencies in these
         measures.

    o    Update the traffic model to  include  the  most  current
         cumulative projects list.

The cost of preparing the update to the  background  sections  is
smaller  than  the  cost  for updating the traffic analysis.  The
overall costs for the background update total $31,518  while  the
parking and traffic analysis totals $46,415.

Traffic and Parking Related Items

The majority of the update  consists  of  updating  the  citywide
traffic analysis.  This involves conducting new vehicle counts at
the  170  study  intersections.   The  counts,  both  summer  and
non-summer are then analyzed and translated into Level of Service
(LOS) factors for each intersection.  In order to keep up to date
baseline traffic information for environmental impact reports, it
is necessary to conduct new traffic  counts  and  prepare  a  new
analysis.

An update to the Third Street Promenade  Parking  Study  was  not
previously  included  in  the MEA, however, based on City Council
and Planning Commission direction, an update to that  study  will
be  included  in  the  MEA  update.   This update will include an
inventory of  existing  parking  supply  of  private  and  public
structures  and facilities; an assessment of the number of permit
parked cars; an estimate of the future demand for  public  spaces
based  on  forecasts  of  projected growth and development in the
study area; and, a utilization survey conducted between 9 a.m. to
12 midnight on a Thursday and Saturday.

The traffic analysis for the update will  use  the  same  traffic
methodology  as  the  adopted  MEA,  the  Highway Capacity Method
(HCM).   However,  concern  was  expressed  that  some   of   the
assumptions  used  in  the  analysis  over-stated  future traffic
impacts.  Therefore, staff is  recommending  that  the  following
changes be made to the traffic assumptions:

    o    The traffic model will be modified  to  include  assumed
         trip   generation   rate  changes  associated  with  the
         implementation of the city's TMP ordinance for  projects
         on the cumulative list.

    o    A new retail land use trip generation rate will be  used
         that  more  accurately  reflects  "pass  by" trips.  The
         original MEA included a  reduction  of  25  percent  for
         pass-by trips.  However, this is considered to be a very
         conservative estimate.  SANDAG (San Diego Association of
         Governments)  has not done any research regarding retail
         land use trip generation rates.  However, ITE has done a
         national  survey  which  provides  the  only large scale
         research on this issue.  They  have  found  that  a  50%
         reduction  for  pass-by trips for retail land uses is an
         appropriate factor to use.  Therefore,  instead  of  the
         25%  reduction,  the  revised  analysis will use the 50%
         reduction factor.

As part of the adoption of the MEA,  Council  directed  staff  to
look  at the accuracy of the 1.5 percent ambient growth rate used
in the MEA.  The ambient growth rate is an important component of
the  traffic  analysis  because  it  reflects  the traffic growth
associated with those development projects not  included  in  the
cumulative  projects  list and also general growth in traffic due
to changes in neighboring communities which cannot be  accurately
modeled.   An  ambient growth rate of 1.5 percent was used in the
adopted MEA and has been used for various project EIRs.   Concern
has  been  expressed  that  this factor is too high and therefore
over estimates the amount of traffic that will be  added  in  the
future.

As part of the MEA update, the consultant will evaluate  the  1.5
growth  factor  by  comparing  the  ambient  growth rate of other
cities, analyzing the amount of traffic growth over the past  ten
years, and comparing the traffic growth with the amount of growth
due to cumulative projects constructed  over  that  time  period.
Once  this analysis is complete, staff will inform the Council of
the findings and the recommended ambient growth rate to  be  used
in the MEA analysis.

As in the adopted MEA, summer traffic counts will be included  in
the  traffic  analysis  if  they  are greater than the non-summer
traffic counts.  If the summer traffic counts are lower than  the
non-summer  traffic  counts, only the non-summer traffic analysis
will be conducted.  The new traffic counts  were  conducted  this
past summer and fall.

Trip Generation Rates

On June 11, 1991, Council directed staff to  use  the  San  Diego
Association of Governments (SANDAG) Trip Generation Manual as the
primary source for  trip  generation  estimates  in  the  adopted
Master  Environmental  Assessment.   For  land  uses that are not
covered by the SANDAG manual,  the  Institute  of  Transportation
Engineers  (ITE)  trip  generation rates were to be used.  At the
same time, Council directed staff to assess  the  feasibility  of
developing  localized  trip generation estimates for Santa Monica
in order to provide more accurate information on  expected  trips
generated by proposed projects within the City.

Trip generation rates  are  an  important  component  of  traffic
analysis  because they represent the number of automobile trips a
development is projected to create.   The  number  of  automobile
trips  generated  are then used to calculate levels of service at
study intersections.  A higher trip generation rate  will  likely
lead to more severe traffic impacts in an EIR analysis.

The  consulting  firm  of  Barton-Aschman  Associates,  Inc.  was
retained  to  perform  a  test-case  study  to  verify  the  trip
generation rates provided by SANDAG and ITE.  Two  categories  of
land uses were selected for the study:

    o    Office buildings 10,000 to 100,000 gross square feet

    o    Office buildings over 100,000 gross square feet

The survey of these land uses included:

    o    Three sites from each land use;

    o    Counts taken from all driveways  at  each  site.   Sites
         were  chosen  that  were  isolated  and  dependent  upon
         on-site parking structures  so  that  costly  pedestrian
         interviews would not be required;

    o    Pedestrian interviews were  conducted  at  one  site  to
         verify  vehicle  counts  and test for on-street parking,
         transit use, carpooling, or other alternative  means  of
         transportation.    Information  at  the  site  was  also
         obtained regarding employee density and vacancy of lease
         space in the building.

The survey revealed that the selected local office sites generate
significantly fewer trips than both the SANDAG and ITE data.  The
local trip generation rates are  41  to  55  percent  lower  than
SANDAG  data  and  15  to  22  percent lower than ITE data.  (See
Attachment A).

Based upon the survey  results,  the  consultant  concluded  that
local  "optional"  trips  (i.e.  meetings, errands) are not being
made to the extent they are supposed to occur according to SANDAG
and ITE trip generation rates; instead, mainly the essential home
to work trips are occurring.  Since the ITE trip generation rates
do  not  vary  as  greatly  from  the  local  survey results, the
consultant  believes  that   future   traffic   projections   for
developments  in  Santa  Monica  can still be conservatively, but
more accurately analyzed using ITE trip generation rates.

On April 15, 1992, the Planning Commission reviewed  the  results
of   the  trip  generation  study  and  asked  several  technical
questions of staff.  One  of  the  questions  asked  was  whether
switching  to  the  ITE  rates would create a different number of
significant impacts.  It is  not  known  without  performing  the
actual  model  runs  as  to  what the results of a different trip
generation rate would be.  However, it is possible that  the  ITE
rates  will  show fewer significant impacts than the SANDAG rates
since  they  provide  for  fewer  trip  generations.   After  the
discussion, the Planning Commission adopted a motion to recommend
the use of ITE rates in the update of the MEA.

As part of the update of the MEA, staff recommends using the  ITE
trip generation rates.  The ITE rates do not vary as greatly from
the local survey  results,  and  future  traffic  conditions  for
office  development  can  be analyzed more accurately using these
trip generation rates.  The additional cost to the MEA update  of
switching to the ITE trip generation rates is $960.

Items Not Included in the Update

Some items were recommended for inclusion in the MEA update  but,
due to budget constraints, have not been included.  These include
the following:

    o    Analyze operational characteristics  of  bus  routes  to
         determine capacity.

    o    Develop significance criteria for CEQA issues areas such
         as air quality, energy, utilities, and public services.

    o    Incorporate neighborhood traffic plans (e.g Sunset  Park
         and  Mid  City)  into  Circulation section (this will be
         done once the City Council approves a specific plan).

    o    Provide information regarding  water  quality  in  local
         aquifers.

In addition, some members of the public recommended that the  MEA
include  an  evaluation  of  the public health and public service
impacts of alcohol outlets.  However, staff believes that such  a
study is highly specialized and is not appropriate for the City's
Master Environmental Assessment.

Consultant Selection

In selecting a consultant to prepare the update, staff  issued  a
request  for  proposals  to  eight  consulting firms and received
three proposals.  Upon review of the proposals, it was determined
that  the proposal submitted by Michael Brandman Associates (MBA)
was  the  most  detailed,   thoughtful,   and   cost-competitive.
Accordingly, staff is recommending the contact be awarded to MBA.

DEVELOPER FEE TO DEFRAY COST OF MEA

Because the information contained in the MEA is used  to  prepare
environmental  impact  reports for development projects, and thus
substantially  reduces  the  amount  of  research  and   analysis
required  for each EIR, the cost of preparing the MEA effectively
represents a subsidy to project  applicants.   For  this  reason,
staff  will  be establishing a pro rata fee on new development to
at least partially defray the cost of updating  the  MEA.   Staff
will return within six months with a resolution establishing such
a fee for services.

BUDGET/FINANCIAL IMPACT

Without the optional item involving the switch from SANDAG to ITE
trip  generation  rates,  the fee for preparing the MEA update is
$76,973.  However, staff recommends  inclusion  of  the  optional
trip  generation  rate item at a cost of $960, bringing the total
recommended scope of work to $77,933.  These funds are  available
in account 01-210-267-00000-5506-00000 and have been budgeted for
this purpose.

RECOMMENDATION

It is recommended that the City Council:

    1)   Direct staff to use the ITE trip generation rates in the
         traffic analysis.

    2)   Authorize the City Manager to negotiate  and  execute  a
         contract  with Michael Brandman Associates in the amount
         of $77,933 to prepare the MEA update.

Prepared By:  Paul Berlant, Director of LUTM
              Suzanne Frick, Planning Manager
              Tad Read, Associate Planner
              Paul Casey, Transportation Planner
              Land Use and Transportation Management Department
              Program and Policy Development Division

Attachments:  A - Trip Generation Rate Study