City Council Meeting July 13, 2004 Santa Monica, California

TO: Mayor and City Council

FROM: City Staff

SUBJECT: An Ordinance Of The City Council Of The City Of Santa Monica Deleting Santa Monica Municipal Code Section 6.12.150 Relating To Downtown Valet Parking and A Resolution of the City Council of the City of Santa Monica Setting Fees for Valet Parking Space Use

Introduction

The attached ordinance is presented for first reading and attached resolution for adoption.

Background

In February 2001, City Council passed an ordinance regulating valet parking and a resolution establishing fees for valet parking operators. The fees included a permit fee of $1,750 per location, per year, and a space use fee of $0.50 per space per hour of valet operations. In the downtown, valet operators were only charged the space use fee, in recognition of the impact of transit mall construction in the downtown. This construction project is complete and the proposed ordinance would require downtown valet locations to pay the same permit fee as other valet locations in the City.

Discussion

The attached ordinance standardizes fees and most requirements for valet operators in downtown and other parts of the City because it deletes Municipal Code Section 6.120.150 which exempts downtown valet operators from provisions of the valet ordinance (including the permit fee) and requires them, instead, to work out separate agreements with the City. The change will affect about 15 valet locations in the downtown. Practically, the only change will be to require the payment of the same permit fee as locations outside of downtown, because each individual agreement for the downtown is based on the valet requirements applicable Citywide. All of the specific requirements and the application are available at the City Of Santa Monica Web site under Planning and Community Development/Transportation Management/Parking and Traffic Control. The amount of the fee is based on the cost of reviewing permits and monitoring them and has been charged to valet operators at other locations in the City since 2001.

The attached resolution establishes valet Space Use Fees of $1 per hour in Parking Meter Zone “A” (downtown) and $0.75 per hour in the rest of the City, so that valet operators will pay the same rate as other meter parkers in a particular part of the City. Transportation Management staff provided advance written notice of the fee to the Bayside District Corporation staff and current valet operators.

Financial/Budget Impact

The budget for revenue account 01415.407180 (Valet Licensing Fee) should be increased by $22,875 for the additional revenue resulting from ending the exemption in the Downtown area. The increase in Space Use Fees, which are deposited into revenue account 01415.400300 (On-Street Meters), is already included in the FY 2004-05 Adopted Budget.

Recommendation

1. It is respectfully recommended that the accompanying ordinance be introduced for first reading, and that the resolution be adopted.

2. Authorize an increase to the budget at account 01415.407180 by $22,875.

PREPARED BY: Suzanne Frick, Director of Planning & Community Development

Lucy Dyke, Transportation Planning Manager

Attachments:

1. A Resolution of the City Council of the City of Santa Monica Setting Fees For Valet Parking Space Use

2. An Ordinance of the City Council of the City Of Santa Monica Deleting Santa Monica Municipal Code Section 6.12.150 Relating to Valet Parking