BBB:SN:DD:f\transitshare\council\SussmanPrejza
Council Meeting:
March 8, 2005
FROM: City Staff
SUBJECT: Modify the Contract with Sussman/Prejza for
Design and Brand Development for the Big Blue Bus New Rapid 3 Service
Introduction
This report recommends that the City Council authorize
the City Manager to execute a modification in the amount of $12,800 to the contract
with Sussman/Prejza, for the development of the elements needed for branding
and customer communications for the new Big Blue Bus Rapid 3 Service for a
total contract amount of $67,800.
Background
The new Rapid 3 line or Bus
Rapid Transit (BRT) service beginning this June requires a distinct but complementary
identity that potential customers can easily recognize. The new line will
provide limited stop service with signal priority, far side bus stops and 15-minute
service down the
Discussion
The timeline to produce this work is short in order to
begin service in June as required. Phases
one and two of this project are underway and the third phase brings the total
contract amount to a level requiring council authorization. The final phase of the project should begin
immediately after City Council approval.
The City also is working with Sussman/Prejza on a
vehicular graphics program that will apply the City’s identity to patrol
vehicles for the Police Department. This contract is not to exceed $33,000 and
is budgeted in the City Manager's department.
Budget Impact
Funds are available in the Big Blue Bus Customer
Relations budget in account number 41643-544112.
Recommendation
Staff recommends that City Council authorize the
City Manager to execute a modification to professional services agreement contract
with Sussman/Prejza, in the amount of $12,800.
Prepared by: